You're working with someone who's been doing this since before it was called AI
At the beginning of the internet revolution, Tom taught students how to integrate technology into everything they did. Today he helps organisations do the same with AI.
The story
Twenty-five years working at the intersection of technology, leadership and communication — as a lecturer, a digital agency founder, a coach, a strategist and an AI practitioner. The thread through all of it: helping organisations think better about change.
That experience is what Heartshaped is built on. Not theory. Pattern recognition from two decades at the sharp end of organisational change.
The method
Heartshaped is built around a single insight: the limiting factor in most organisations isn't access to AI, it's the quality of thinking that shapes how AI gets used.
The Heartshaped Method — Capture, Understand, Decide, Act, Measure — sits underneath every talk, workshop and programme, making the work transferable rather than dependent on Tom being in the room.
Why it matters now
The organisations winning with AI aren't the ones with the biggest budgets. They're the ones where people have genuinely changed how they think — where AI has shifted from something the technology team manages to something everyone uses well.
Government, consulting, telecoms, financial services, professional services, leadership development. The sectors change. The pattern doesn't.
